Hey! I’m Ivan from Toronto,
a data-driven product manager
a data-driven product manager
I have brought together all Essential Product Manager Skills.
Feel free to copy and use the Skills Matrix for any purpose
Feel free to copy and use the Skills Matrix for any purpose
1
Who are you?
I'm just like you – a product manager with substantial experience. I have worked in Fortune-1000 companies and Series A startups. Furthermore, I saw the IT industry from a different perspective – as a VC Partner and Digital Transformation Consultant
2
PM Skills Matrix: What for?
I went through dozens of different concepts and didn't find one that was structured enough to use for my professional development and interviewing product managers
3
Why do you share it with me?
25 product managers among my friends and co-workers found the skills matrix incredibly useful and brought ideas of how to improve it. Now, I'm pretty sure that it is mature enough to be valuable for you. Feel free to contact me – I'm open to any of your ideas
Role Definition
In the tech world, dozens of definitions of the Product Owner's role exist. But from my perspective, there are 6 universal areas of responsibility, irrespective of the industry:
0. PM Competencies
Product Manager’s Mindset
Methodologies & Approaches
Industry & Domain knowledge
Communication & Collaboration
Methodologies & Approaches
Industry & Domain knowledge
Communication & Collaboration
Human Resources Management
People Management Principles
Fluency with Data1. Discovery
Customer Feedback:
- Qualitative Methods
- Quantitative Methods
- Discovery
- Validation
Picking the Right Product Metrics
Targets and Goals of The Research
Product Metrics to Track & OptimizeCustomer Context
Product Experience
Data Analytics2. Roadmap & Strategy
Hypothesis Generation
Idea Evaluation
Roadmap Creation
Product Vision
Product Strategy
Targets and Goals
Idea Evaluation
Roadmap Creation
Product Vision
Product Strategy
Targets and Goals
3. Solution Design
Usage Design
UI/UX
Value Design
Technology and Trend Analysis
Design System
Scalability & System Design
UI/UX
Value Design
Technology and Trend Analysis
Design System
Scalability & System Design
4. Development & Delivery
BRD and Wiki creation
Backlog management
Grooming Session
Active Sprint
Sprint Review
Spring Retrospective
Quality Management System
CI/CD
Backlog management
Grooming Session
Active Sprint
Sprint Review
Spring Retrospective
Quality Management System
CI/CD
5. Marketing & Sales
Marketing & Sales Metrics
Networking
Marketing Communication
Public Relations (PR)
Marketing Channels
Sales Support
Go-to-Market Strategy (GTM)
Business Growth Strategy
P&L Forecast
Networking
Marketing Communication
Public Relations (PR)
Marketing Channels
Sales Support
Go-to-Market Strategy (GTM)
Business Growth Strategy
P&L Forecast
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My Experience
In fact, I have worked as a Product Owner in 3 companies
WorkForce Management
Highly scalable and agile WFM platform
Quality Management
Automatic recording, reporting and evaluation
API Integrations
Open-API solution that can be fully customized
Jan 2021 - Present
Jan 2021 - Present
RingCentral · Full-time · United States and Canada
RingCentral is a U.S. company that provides cloud-based communications and collaboration solutions for businesses. The company ranks among World’s Top-1000 most valuable companies by market cap.
I personally work on the rapidly growing solution - Contact Center. More precisely, manage integrations expanding Contact Center solution functionality and white-labelling projects. My major responsibilities:
• Collaborate with stakeholders to understand requirements and formulate a product vision for developing efficient tools and APIs. I work closely with software engineering to build, test, release, and measure all product initiatives
• Manage product backlogs, timelines, scope, milestones, and prioritization. So I organize daily standups, backlog grooming, sprint planning, sprint retrospectives, product demos, and release planning
• Create SQL scripts, workflow diagrams, and functional descriptions as well as prototypes. Analyze metrics to understand the customer and product performance
I personally work on the rapidly growing solution - Contact Center. More precisely, manage integrations expanding Contact Center solution functionality and white-labelling projects. My major responsibilities:
• Collaborate with stakeholders to understand requirements and formulate a product vision for developing efficient tools and APIs. I work closely with software engineering to build, test, release, and measure all product initiatives
• Manage product backlogs, timelines, scope, milestones, and prioritization. So I organize daily standups, backlog grooming, sprint planning, sprint retrospectives, product demos, and release planning
• Create SQL scripts, workflow diagrams, and functional descriptions as well as prototypes. Analyze metrics to understand the customer and product performance
Jun 2016 - Nov 2017
Jun 2016 - Nov 2017
Sr. Product Manager
Square Ai · Full-time · Western Europe
Developing IT software solutions for managing call center employees and improving their performance. Major responsibilities:
• Staffing and managing a team of 12 developers and 3 PM-s
• Developing product strategy
• Negotiating with clients and investors, preparing presentation materials
• Conducting UI/UX experiments
• Custdev, including designing and conducting problem and solution interviews
• Doing market research, identifying and analyzing competitors, creating roadmap - planning and controlling sprint results
• Staffing and managing a team of 12 developers and 3 PM-s
• Developing product strategy
• Negotiating with clients and investors, preparing presentation materials
• Conducting UI/UX experiments
• Custdev, including designing and conducting problem and solution interviews
• Doing market research, identifying and analyzing competitors, creating roadmap - planning and controlling sprint results
Mar 2014 - May 2015
Mar 2014 - May 2015
Product Manager
Virtuoso · Full-time · United States
Virtuoso (acquired by Virtuix) developed software for travelling in virtual reality glasses. Different opportunities of our application usage for B2B included - an attraction, locations demonstration by travel agencies, a recreation of employees. For B2C - gaming application. Major responsibilities:
• Organization and coordination of work processes in a team of six programmers, two 3D designers, and two QA
• Development of a product strategy
• Generation of new hypotheses and A / B testing
• Drawing up a roadmap
• Product backlog management
• Control of the timing and budgeting
• Implementation of Agile methodology
• Sprints efficiency improvement
• Organization and coordination of work processes in a team of six programmers, two 3D designers, and two QA
• Development of a product strategy
• Generation of new hypotheses and A / B testing
• Drawing up a roadmap
• Product backlog management
• Control of the timing and budgeting
• Implementation of Agile methodology
• Sprints efficiency improvement
If you’re looking for a Product Manager like me, just book a time that works for you ✨
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Let's talk! Hope to see you soon