A Business Product Manager uses skills in market analysis, financial modelling, and business case development to shape product strategy and drive its success in alignment with the company's goals
0. PM Competencies
Product Manager’s Mindset
Methodologies & Approaches
Industry & Domain knowledge
Communication & Collaboration
Human Resources Management
People Management Principles
Fluency with Data
1. Discovery
Customer Feedback
Customer Development
Picking the Right Product Metrics
Targets and Goals of The Research
Metrics to Track & Optimize
Customer Context
Product Experience
Data Analytics
2. Roadmap & Strategy
Hypothesis Generation
Idea Evaluation
Roadmap Creation
Product Vision
Product Strategy
Targets and Goals
3. Solution Design
Usage Design
UI/UX
Value Design
Technology and Trend Analysis
Design System
Scalability & System Design
4. Development & Delivery
BRD and Wiki creation
Backlog management
Grooming Session
Active Sprint
Sprint Review
Spring Retrospective
Quality Management System
CI/CD
5. Marketing & Sales
Marketing & Sales Metrics
Networking
Marketing Communication
Public Relations (PR)
Marketing Channels
Sales Support
Go-to-Market Strategy (GTM)
Business Growth Strategy
P&L Forecast
Role Definition
A Business Product Manager uses skills in market analysis, financial modelling, and business case development to shape product strategy and drive its success in alignment with the company's goals