Skills Matrix: Growth PM
A Growth Product Manager applies expertise in data analysis, user acquisition, conversion rate optimization, and A/B testing to drive product growth and user engagement, ultimately boosting the product’s market share and revenue
0. PM Competencies
- Product Manager’s Mindset
- Methodologies & Approaches
- Industry & Domain knowledge
- Communication & Collaboration
- Human Resources Management
- People Management Principles
- Fluency with Data
1. Discovery
- Customer Feedback
- Customer Development
- Picking the Right Product Metrics
- Targets and Goals of The Research
- Metrics to Track & Optimize
- Customer Context
- Product Experience
- Data Analytics
2. Roadmap & Strategy
- Hypothesis Generation
- Idea Evaluation
- Roadmap Creation
- Product Vision
- Product Strategy
- Targets and Goals
3. Solution Design
- Usage Design
- UI/UX
- Value Design
- Technology and Trend Analysis
- Design System
- Scalability & System Design
4. Development & Delivery
- BRD and Wiki creation
- Backlog management
- Grooming Session
- Active Sprint
- Sprint Review
- Spring Retrospective
- Quality Management System
- CI/CD
5. Marketing & Sales
- Marketing & Sales Metrics
- Networking
- Marketing Communication
- Public Relations (PR)
- Marketing Channels
- Sales Support
- Go-to-Market Strategy (GTM)
- Business Growth Strategy
- P&L Forecast
Role Definition
A Growth Product Manager applies expertise in data analysis, user acquisition, conversion rate optimization, and A/B testing to drive product growth and user engagement, ultimately boosting the product’s market share and revenue
- Product Manager’s Mindset
- Methodologies & Approaches
- Industry & Domain knowledge
- Communication & Collaboration
- Human Resources Management
- People Management Principles
- Fluency with Data
- Customer Feedback
- Customer Development
- Picking the Right Product Metrics
- Targets and Goals of The Research
- Metrics to Track & Optimize
- Customer Context
- Product Experience
- Data Analytics
- Hypothesis Generation
- Idea Evaluation
- Roadmap Creation
- Product Vision
- Product Strategy
- Targets and Goals
- Usage Design
- UI/UX
- Value Design
- Technology and Trend Analysis
- Design System
- Scalability & System Design
- BRD and Wiki creation
- Backlog management
- Grooming Session
- Active Sprint
- Sprint Review
- Spring Retrospective
- Quality Management System
- CI/CD
- Marketing & Sales Metrics
- Networking
- Marketing Communication
- Public Relations (PR)
- Marketing Channels
- Sales Support
- Go-to-Market Strategy (GTM)
- Business Growth Strategy
- P&L Forecast
Explore Other Competencies
Explore Other Competencies
Cookies
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Other cookies are configurable.
