Product Owner
Role Definition
In the tech world, the Product Owner's role is not clearly defined. However, from my perspective there are at least 6 universal areas of responsibility, irrespective of the industry:
0. PM Competencies

  • Product Manager’s Mindset
  • Methodologies & Approaches
  • Industry & Domain knowledge
  • Communication & Collaboration
  • Human Resources Management
  • People Management Principles
  • Fluency with Data
1. Discovery

  • Customer Feedback
  • Customer Development
  • Picking the Right Product Metrics
  • Targets and Goals of The Research
  • Metrics to Track & Optimize
  • Customer Context
  • Product Experience
  • Data Analytics
2. Roadmap & Strategy

  • Hypothesis Generation
  • Idea Evaluation
  • Roadmap Creation
  • Product Vision
  • Product Strategy
  • Targets and Goals
3. Solution Design

  • Usage Design
  • UI/UX
  • Value Design
  • Technology and Trend Analysis
  • Design System
  • Scalability & System Design
4. Development & Delivery

  • BRD and Wiki creation
  • Backlog management
  • Grooming Session
  • Active Sprint
  • Sprint Review
  • Spring Retrospective
  • Quality Management System
  • CI/CD
5. Marketing & Sales

  • Marketing & Sales Metrics
  • Networking
  • Marketing Communication
  • Public Relations (PR)
  • Marketing Channels
  • Sales Support
  • Go-to-Market Strategy (GTM)
  • Business Growth Strategy
  • P&L Forecast
Role Definition
In the tech world, the Product Owner's role is not clearly defined. However, from my perspective there are at least 6 universal areas of responsibility, irrespective of the industry:
0. PM Competencies
  • Product Manager’s Mindset
  • Methodologies & Approaches
  • Industry & Domain knowledge
  • Communication & Collaboration
  • Human Resources Management
  • People Management Principles
  • Fluency with Data
1. Discovery
  • Customer Feedback
  • Customer Development
  • Picking the Right Product Metrics
  • Targets and Goals of The Research
  • Metrics to Track & Optimize
  • Customer Context
  • Product Experience
  • Data Analytics
2. Roadmap & Strategy
  • Hypothesis Generation
  • Idea Evaluation
  • Roadmap Creation
  • Product Vision
  • Product Strategy
  • Targets and Goals
3. Solution Design
  • Usage Design
  • UI/UX
  • Value Design
  • Technology and Trend Analysis
  • Design System
  • Scalability & System Design
4. Development & Delivery
  • BRD and Wiki creation
  • Backlog management
  • Grooming Session
  • Active Sprint
  • Sprint Review
  • Spring Retrospective
  • Quality Management System
  • CI/CD
5. Marketing & Sales
  • Marketing & Sales Metrics
  • Networking
  • Marketing Communication
  • Public Relations (PR)
  • Marketing Channels
  • Sales Support
  • Go-to-Market Strategy (GTM)
  • Business Growth Strategy
  • P&L Forecast
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Ivan Zaitsev: Product Owner Experience
Ivan Zaitsev: Product Owner
Just click on any company to open a full story
Jan 2021 – Present
Jan 2021 – Present
Full-time · North America · Western Europe
RingCentral is a U.S. company that provides cloud-based communications and collaboration solutions for businesses. The company ranks among World’s Top-1000 most valuable companies by market cap.

I manage 3 integrations, expanding RingCentral Contact Center functionality, and 2 white-labelling projects. Solutions that are run by me and can be disclosed:
• RingCentral with Verizon
• RingCentral Engage Voice
• RingCentral & NICE inContact
Feb 2021 – Jun 2021
Feb 2021 – Jun 2021
Temporary · Western Europe
ZELF is a leading Gen Z neobank embedded in Facebook Messenger, WhatsApp, Viber, Telegram and Discord. The startup was launched during COVID shockwave, having signed up 450,000+ users. We have changed the banking industry – now any financial operation can be processed by an AI-powered voice assistant!

During my tenure, I created a product strategy and managed the development of 5 core components:
• Messenger bot (WhatsApp, Discord, Telegram, Viber and Messenger)
• Mobile app (Android, iOS)
• Marketing system (Web)
• Back-office (Web)
• Banking API
Nov 2017 – Dec 2020
Nov 2017 – Dec 2020
Full-time · Western Europe · Eastern Europe and Central Asia
Bitnic provides Retail Management solutions. The company focused only on developing the custom software before I joined the team and put 5 off-the-shelf solutions on the market. Now it’s more than 70% of Bitnic’s revenue!

Leading 5 product teams simultaneously:
• Go Bitnic – Online Ordering Platform (Mobile Web, Android, iOS)
• Pay Bitnic – POS System (Android, Windows/Linux)
• Lead Bitnic – Business Intelligence and Analytics Software (Web)
• Order Bitnic – WMS System (Web, Android)
• Coffee Nearby – Guidance Platform with User-Generated Content (Android)
Jun 2016 – Nov 2017
Jun 2016 – Nov 2017
Full-time · Western Europe
Square Ai empowers call center agents with Ai and provides analytics solutions
for companies operating in Telecom, FinTech, and Healthcare industries.

I took over 3 product teams:
• Workforce Management. Highly scalable and agile WFM platform
• Quality Management. Automatic recording, reporting and evaluation
• API Integrations. The open-API solution that can be fully customized
Oct 2015 – Nov 2017
Oct 2015 – Nov 2017
Part-time · Eastern Europe and Central Asia
Future Capital is a venture capital and an accelerator for startups. Priority industries – FinTech and Artificial Intelligence. We ensured investments, expert operational assistance, and connections with our corporate partners for growth-oriented innovative startups.

Startups that I have worked with:
• ICON Seaplane. The manufacturer of the amphibious light-sport aeroplane
• Doctor.one. Building the future of patient care through a unique blend of telemedicine services and state-of-the-art clinics
• GoCardless. A simple way to collect recurring and one-off payments
May 2015 – Jun 2016
May 2015 – Jun 2016
Full-time · Eastern Europe and Central Asia
X&S Consulting is a strategic consulting company focusing on the digital transformation of production companies in the CIS market.

Projects that were managed by me:
• Global Automatics. Developing the 3-year Product Strategy
• Y17 Construction Company. HR System: recruitment and engagement
• AV Commodities. Optimisation of the Product Development Process
May 2015 – Oct 2015
May 2015 – Oct 2015
Temporary · Eastern Europe and Central Asia
City is the leading global bank, serves more than 200 million customer accounts and does business in more than 160 countries and jurisdictions.

I worked with East European countries and managed 2 projects:
• Sales Scripts Development. Creating Sales Scripts for Relationship Managers
• LMS Integration. Implementing the new Learning Management System
Mar 2014 – May 2015
Mar 2014 – May 2015
Full-time · North America · Western Europe
Virtuoso (acquired by Virtuix) redefined AR/VR gaming and entertainment

Products that were run by me:
• AR Games. Creating the immersive Augmented Reality experience
• VR Maps for Travelling. Exploring the world from totally new perspectives
Let's talk! Hope to see you soon
Let's talk!
Hope to see you soon